Midea

Project Outline

Founded in 1968 in Guangdong, China, Midea has now established a global platform of more than 200 subsidiaries, over 60 overseas branches and 12 strategic business units, as well as being the majority shareholder of KUKA (95% shareholding). Midea appliances are purpose built for todays lifestyle. Renowned for their clever technology and leading range of cooking appliances, representing excellent value, quality and style, that are designed to blend seamlessly into daily living and the modern kitchen. Midea engaged Digital Rescue to help create its Australian footprint and presence through a mobile responsive website that showcased its innovative high quality consumer and commercial appliances.

Key Inclusions

  • Keyword Research & Sitemap Planning
  • Competitor & Related Industry Research
  • Design Concept Planning
  • Mobile Friendly with WooCommerce Capability
  • Copywriting Brief Development & Project Management
  • SEO Starter
Midea

Digital Rescue did a great job with the development and design of our website midea-australia.com.au.

Noam, Estelle and Ben are very professional and great to work with. Our website solution allows us to make most future content updates ourselves, which gives us more flexibility. The preview, feedback and ticketing systems used during the development phase were very user friendly.

Great outcome, thank you!

Katrin H

Katrin H

Marketing Manager - Midea Home Appliances AU