National Theatre

one of Australia’s best dance training institutions

The National Melbourne is home to the 783-seat National Theatre est 1974, The National Ballet School est. 1939 (formerly The National Theatre Ballet School) and The National Drama School est 1936 (formerly The National Theatre Drama School). As a Not-for-Profit organisation it strives to support communities through the arts by providing an accessible venue and a centre for training emerging artists for generations to come.

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Project Outline

The National engaged Digital Rescue’s for a strikingly stunning visual website that equally served to protect and improve the existing SEO footprint.

A comprehensive redesign was achieved and also delivered a lightweight easy to use website backend with an intuitive UX Editor and WordPress training. This was a delightfully welcomed change by The National staff, by contrast to the historical difficulties of maintaining their website through the previous web build and design agency. An ongoing SEO Campaign by TopRankings continues to ensure The National dominates their priority terms and attract new students to its wide range of dancing, drama and acting classes.


National Theatre Australia Website Home Page Screenshot

“Working with Noam, Gal and their expert team to create the new site for The National Melbourne was blissful. I am so grateful for their professionalism, insight, patience, responsiveness and general ease throughout the development process. The site is fantastic and generating positive feedback as well as SEO improvements. Thank You!!!”

Stefan Treyvaud of National Theatre Australia

Stefan Treyvaud
Marketing Manager (PT)

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