Olive Tree Travel

Olive Tree Travel identified it was time to overhaul its brand position and reputation. Commencing with a brand strategy, OTT then engaged Digital Rescue to research industry competitors from a design and copywriting analysis ahead of proceeding with a professional copywriting that would help position OTT in a stronger light while delivering a stronger visual and written communication website strategy to better articulate OTT’s credibility, experience, offering and point of difference.Digital Rescue was engaged to also provide a solid website foundation strategy that would lend itself for OTT to activate an ongoing SEO Campaign via its sister brand TopRankings.Digital Rescue’s final outcome was the perfect blend of a highly visual immersive website that is positioned to also become an ongoing new business leads generating website to help with future new business growth via an ongoing SEO Campaign.Digital Rescue with TopRankings its SEO Agency arm, demonstrated a considerable spike in organic rankings for over 80% of the service phrases targeted, since the new website went live. This in itself will help position Olive Tree Travel for future business growth, which is of considerable importance given the impact the travel industry experienced due to the COVID 19 Pandemic.