The eCommerce industry is booming, and its products are getting more sophisticated than ever. Customers can now do almost everything online, from online shopping to mobile apps. This has resulted in a higher demand for custom eCommerce website design and development services from companies all over the world. The main reason why it’s so popular is that these sites help you sell your products directly to customers by giving them an easy way to purchase something on your website without having any interaction with anyone else involved in the process, such as a payment gateway or even a shipping company.
Let’s go ahead and explore more to help you fully understand what custom eCommerce website development is and how it can help businesses in the long run.
What is eCommerce?
eCommerce is a process of selling or buying products, services and/or information over the Internet. It is a type of virtual market where customers can purchase goods and services from sellers by simply clicking on their website.
Most companies typically use eCommerce websites to sell their products online through an online store, which provides easy navigation and navigation tools and allows users to interact with other shoppers while browsing through products/services offered by merchants worldwide.
Why Choose Custom eCommerce Development for Your Website?
Why choose custom eCommerce development for your website?
Custom eCommerce development is the most efficient and effective way to build a website. It’s flexible, allowing you to make changes to your site as needed, and it allows you to customise your site to fit your brand.
How Does Custom eCommerce Website Development Differ From Other Development Methods?
Custom eCommerce website development is a unique approach to creating your website. Unlike other websites, which are built with generic templates or scripts, custom eCommerce websites are built specifically for you and your business model. This means that each site will be unique in its look and layout, but it also means that the design process can be time-consuming and expensive if done manually.
Custom eCommerce websites are also more secure than their generic counterparts because they’re designed by someone who understands how customers interact with products online–and how they want those products presented on screen when they visit your site!
The Advantages of Choosing Custom eCommerce Website Development
A custom-built eCommerce website could be a smart next step if you’ve exhausted your options with established Shopify page builders or traditional eCommerce platforms and want to have more control over the site’s front end.
This entails collaborating with a reputable web design agency in Melbourne or a developer to make custom code modifications to your store, and it can offer numerous advantages over pre-made themes or templates, including:
It Gives You The Power to Rank Your Store Higher on Search Engines
By giving you and your design team back control over the website’s HTML, how the pages are linked, and the structured information, a custom-built eCommerce website can help you and your team rank higher on search engines. A standard or default theme, on the other hand, gives you less control over many crucial onsite ranking factors and even runs the danger of hurting your SEO efforts.
It Gives You More Control Over Your Branding
By prioritising your branding during the design phase (as opposed to simply filling in pre-existing text and image boxes), you can build a user experience that keeps customers thinking of you at every point of the purchasing process. It improves the customer experience, and since online shoppers have between 12 and 24 million options, sticking out is advantageous to your bottom line. A custom site helps you prevent commercialisation in the market.
It Supports a Wider Range of Media
Custom-designed and built eCommerce sites can accommodate more graphics than themes and templates. As an extension of what you can do out of the box with a conventional eCommerce platform, you can incorporate advanced and powerful merchandising features such as GIFs displaying product attributes or videos that parallax scroll right into the design of the website. When utilising a theme or template, you must integrate these elements into pre-made boxes that might not correspond to your goals.
A custom-built eCommerce site also lets you customise interactions across your whole store. Everything can be set up just how you want it. The site flows that you prefer can be custom-coded to suit your needs.
The Disadvantages of Custom eCommerce Website Development
Yet with all the advantages, choosing custom website development for your growing store has certain disadvantages, such as:
It Often Takes Months to Create and Change
It has been estimated that a web developer must spend at least 350 hours creating a website with custom code. And depending on the extent, it may take even longer. Also, you’ll probably need to collaborate with the original developer if you wish to make changes in the future. To do this, they must make time in their calendar to repeat the develop-test-implement process. Another option is finding a freelancer who can use the codebase your previous developer left you.
It Can Result in a Slow-Loading Website
A cost is associated with adding features to custom websites that facilitate or enhance customer shopping. Your eCommerce website will take longer to load if it has more code, plugins, and media.
Also, your website’s code might not be optimised depending on the developer you select and their level of expertise. This implies that each click will result in the site loading more data than is necessary for proper operation.
It Can Result in Diminishing Returns Over Time
Brands frequently continue to collaborate with an agency or a developer after developing their custom website. You’ll frequently work on minor site improvements or interactions that are exclusive to your store. Yet, they can be expensive and take a while to implement. As more money is spent on the site’s cost for merely minor, incremental changes, you might notice decreasing returns on this minimal improvement over time.
For a greater Return, you might like to give your eCommerce team more authority over your website (without using custom code) and give the merchandising team the freedom to make changes whenever they see fit. The use of a longer-term solution is possible here.
Choosing an eCommerce Website Designer – How to Select the Right One for You?
- What services do they offer?
- How long have they been in business?
- What is their portfolio of designs, including previous clients’ websites and projects that are similar to yours?
- Do they have references from previous customers who will vouch for them or speak highly of this company’s work ethic?
- Are you comfortable communicating with your designer via email, Skype or phone calls (if applicable)?
- Are there any special requirements for your eCommerce website design project (for example, extra security features)? If so, ensure the designer has experience building these types of sites before signing up with them as a client.
When looking for a custom eCommerce website design, you want to ensure that your chosen agency has a solid track record and portfolio.
A good web design agency will have a portfolio of projects that are all different and diverse. You want to see that this company has worked on projects in different industries and niches.
You also want to make sure that they have a solid team working with them. You don’t want just one person working on all your projects because they won’t have time to do the best job possible, and they might not be able to deliver on time.
eCommerce Websites Are One of the Fastest Growing Digital Mediums in the World
eCommerce websites are one of the fastest-growing digital mediums in the world. This is because eCommerce websites are used by people from all walks of life, including large and small companies. The fact that you can use an eCommerce website to sell products and services online makes it a great way to make money by selling your own products or services online.
eCommerce websites have become so popular because they allow users to browse through thousands of products at once without having to search through each website individually (as they might have been able to do before). Instead, when someone searches for something on Google or Bing, it will provide them with links to several pages where they can find exactly what they’re looking for–all within one click!
Build Your Custom eCommerce Website with Digital Rescue!
If you are looking for a web design agency, you have come to the right place. At Digital Rescue, we have provided custom eCommerce websites for more than 20+ years. We have built websites for all types of businesses, from small and medium enterprises to large corporations.
We can provide a wide range of services for all types of businesses, including:
- eCommerce Website Design
- eCommerce Website Development
- eCommerce Website Maintenance
- eCommerce Website Redesigns
- eCommerce Migration
We hope this introduction to custom eCommerce website design has given you a better idea of what it is and how we can help you with your project. If you have any questions or want more information about our services, please contact us today!