Non for profit organisations do a fantastic job helping people while committing their resources to raise awareness of particular concerns. Not-for-profit groups have also started to use the internet to spread their message to a wider audience due to the internet’s expansion and positive power.
It’s great that the majority of non for profit marketing and donation/foundation personnel want a website for their organisation. Still, only a few of them are aware of the benefits of having a great website.
Building a great website now may benefit your organisation, your supporters, and the individuals you support, even if you’ve neglected your internet presence for years. Websites are crucial for promoting your organisation and its purpose outside peer-to-peer recommendations. Not for profit websites are ideal platforms for brand discovery and social media sharing, giving your organisation access to potential supporters and volunteers.
Importance of Having a Website for NFP Organisations
A strong online presence can offer not for profit organisations numerous important advantages. A professionally designed website for your non-profit can highlight your work, increasing audience awareness, support, and donations. All of these could help the non-profit get closer to achieving its objectives.
Continue reading as we discuss how important it is for NGOs to develop and maintain a professional website.
Helps You Tell Your Story
An excellent website may assist you in efficiently communicating crucial information about your organisation, which is one of the most gratifying advantages. It’s time to draw in those who will support your objectives. Everything can be added, including your goal statement, vision, community impact, and more.
Keep readers informed about your ongoing efforts, share examples of how you’ve assisted others, and blog about current events and news. It’s the ideal opportunity to let supporters know how they can participate and, most importantly, donate. The growth of your organisation will be greatly aided by having all of this information in one location.
Helps to Expand Your Reach
You can expand your organisation’s visibility and reach by having a website that is aesthetically beautiful, simple to use, and quick to load. On the other hand, search engines are not attracted to poorly built websites. You may be losing out on many potential visitors if your site is not optimised or if SEO tactics are not used.
Developing non for profit websites that are attractive, easy to use, have useful content, and focus on the correct issues helps increase search engine traffic.
One of your site’s most effective marketing strategies for bringing in new visitors may be to add a blog to it. Blogging is a fantastic way to interact with your audience and grow it. If running a blog or using SEO tactics seems overwhelming, you can always seek the assistance of a reputable SEO agency.
Establishes a Better First Impression
A website is a fantastic tool for making an impact and ensuring that others are aware of who you are and what you stand for. You can list your cause’s key statistics, mission statement, values, and volunteers. Making a good first impression can inspire others to support you long-term and join your cause. Ensure that this is expertly crafted and intended to prevent your message from being weakened.
For you to get better first impressions, it’s best to have your website built by professionals that are experts in non for profit web design.
One important benefit of hiring a professional web designer and developer to build your non-profit website is that they have a deeper understanding of the user experience. If your website is difficult to use and unappealing, visitors may have the wrong impression of your organisation. Today’s expectation is for organisations in all sectors to have a strong online presence; when that expectation isn’t met, visitors are less likely to stay on your website and make a transaction.
It Adds Values To Your Organisation
By every means necessary, you should bring value to your organisation. A trustworthy non for profit organisation persuades new clients and other parties, including donors, investors, suppliers, and financial institutions. Simply put, an NFP, charity, or NGO cannot withstand the competition without credibility. Your organisation will be able to get more worth and credibility if your website is attractive and well-designed.
Drives New Interest
A competent, powerful website makes it easier for anyone interested in your cause to contact your organisation quickly and directly. People will find it simpler to contact you and donate, receive more information, and do a lot more if you have an attractively designed contact page with a straightforward contact form and any other pertinent information.
Always ensure your website has an email subscription form to direct visitors to new blog entries and news. Make it simple for individuals to understand what your organisation does, how they can contribute, and how to quickly receive answers to their enquiries. It will be harder for people to learn about your non for profit organisation and to get involved if you don’t have a fantastic website and aren’t updating it with new content.
Provides More Conversions
When non-profit websites are designed properly, they can serve as a tool to engage visitors and persuade them to donate. The goal of a great website is to strategically emphasise your accomplishments and the key aspects of your organisation in a way that encourages more people to get involved. A great website is more than simply a resource for people to learn more about your organisation. Appropriately designing your donation page might sway potential donors who are on the fence or learning about your cause to become more interested in it and potentially convert.
Your Audience Will Easily Find You
You must have a website for your non for profit organisation that has been mobile device optimised. Modern websites must adopt mobile-responsive designs to reach users who use the internet on mobile devices such as smartphones, tablets, and other devices. Unfortunately, a lot of out-of-date non for profit websites tend to look bad on smaller screens. Your present website might not work as well as it could if it had little to no care in the years before. Your website needs to be improved with mobile users in mind if you want to reach as many people as possible.
Serves as Your Online Brochure
The days of only using printed brochures and materials are long gone. Additionally, the organisation had to spend time distributing or paying for the delivery of the brochures to the neighbourhood, donors, and other organisations. Those techniques experienced low conversion rates. A website encourages people to visit and learn all there is to know about the services, activities and events your organisation is hosting. More importantly, it is a highly affordable advertising strategy.
Helps to Amplify Your Real-World Efforts
Sending visitors to your website can be beneficial for providing them with useful information, but the opposite is also true. Many people discover websites online and, as a result, are motivated to attend an occasion or charitable event. Ensure your website is simple to maintain so that you and your team can frequently inform visitors of what you are doing to support your cause.
Can Offer Better Client and Customer Support
If your NFP organisation has a fully functional website, you may use it to benefit your donors, volunteers, and audience in a variety of ways. As a responsible and caring organisation, you may offer new information, address any potential issues they may be having, and respond to any other queries. Using such a strategy can help you stand out from the crowd.
7 Things To Remember When Building Your NFP Website
Simply by having an excellent website that acts as a donation channel and calling card, your non for profit organisation can experience the growth you need to influence the community. If you want to make the world a better place, you should start online, where everyone else does these days.
When developing your non for profit website, keep the following in mind.
Keep It Simple
You want your work’s essence to come through. Avoid clogging up your website with pointless specifics, repeated messaging, and an all-out approach. As though you were discussing your organisation’s work with a buddy, keep your explanations brief and casual.
Keep It Up-to-date
Update your website frequently. People who visit your website will get a negative impression of your company if you let it grow stale and out-of-date. When they see that announcement about your upcoming event three years ago, they might question if your group has since ceased to exist.
Make Sure Information Is Easy to Find
Don’t make people look for obvious information. Include your contact information on the Contact Us page and in the footer. Include the address and public business hours if you have a physical site. Include a mailing address as well. People still mail checks!
Make It Easy to Donate
Ensure that the Donate button pops out from the screen. Place it prominently at the top of each page, in large, red type. To turn website visitors into donors, create landing pages for specific campaigns and fundraising initiatives and use an online payment processor designed to receive payments.
Make Sure Donors Receives a Thank You
Take donors to a heartfelt thank-you page when they submit the donation form to let them know their contribution was received and to make them feel good about giving. Send them a donation receipt that includes information about how it will be utilised. Remember that people’s decision to contribute again in the future is greatly influenced by how they feel right after giving a gift.
Make It Easy to Sign Up for Your Newsletter
Put a link to sign up for a newsletter in the footer, but omit the phrase newsletter. Instead, encourage website visitors to subscribe to the most recent updates, keep informed, or receive the most recent news.
Make Sure Your Website Is Mobile Friendly
It is quite significant. Make sure your website functions properly on mobile devices by testing each page. Many of your supporters will frequently access your website on their phones when stuck in traffic or waiting at the dentist.
Make the Most Out of Your NFP Website
You must create an attractive, completely functioning, and unique website to achieve the best results. Your website serves as your online persona, after all. Therefore, to ensure that your website is completed the first time correctly, be sure to hire a professional and experienced web design agency.
Looking for website experts in Melbourne? Digital Rescue is a reputable web design agency specialising in NFP organisation website design.
If you found our Not for Profit Web Design Agency and its website portfolio through Google, then your actions have highlighted the effectiveness of what we do. Digital Rescue and our companion brand, TopRankings, work with skill, passion and commitment to deliver for NFP organisations across key web design and SEO areas. Book a FREE chemistry call today!