First and foremost, brands want SEO because it is the most feasible and cost-effective method of both understanding and reaching people at critical periods in the buying cycle.
The demand for search engine optimisation (SEO) hit an all-time high this year, according to industry experts. Because of the broad movement of businesses to the Internet, even the most traditional firms have realised the need to accelerate the transition to a technology-based business model.
Many companies and enterprises are aware (or feel they are aware) that they need search engine optimisation (SEO) for their digital domains, as well as the benefits that will accrue to them as a consequence of the SEO work carried out on their behalf by a professional SEO company.
There is little question that search engine optimisation (SEO) will improve a website’s general searchability and visibility, but what additional advantages can it provide?
What is it about SEO that is increasing its relevance in this manner?
No matter what sector or business size a company is in, these 15 reasons should provide some clarity as to why they want SEO to take their brand to the next level.
1. Organic search traffic is the most prevalent form of website traffic, accounting for around 70% of all visitors on a daily basis.
Organic search accounts for a significant portion of the performance of most firms’ websites and it is a vital component of the buyer funnel, eventually resulting in consumers completing a conversion or engagement.
Google, as most marketers are well aware, has a far larger market share in the search sector than competitors such as Yahoo!, Bing, Baidu, Yandex, DuckDuckGo! and an assortment of other search engines.
While not all search engines are equal in their ability to increase a brand’s exposure, some indeed do more than others. All that has changed is that Google now controls a sizable percentage of the entire search industry
A fact worth noting is that Google is the most frequented website in the world coincides with it being also the most popular email service provider in the world, with more than 1 billion customers worldwide.
YouTube is the second most popular search engine, with more than 2 billion people using the site at least once a month, making it the second most popular search engine in the world.
Currently, we know that the great majority of the world’s population that has access to the Internet does so at least once a day to seek information on the search engine Google.
However, the remaining fraction of the market, which is controlled by other search engines, is as important to the success of a company. Voice, visual, and vertical search engines are particularly important for firms in specific verticals, where they play a critical role in driving traffic.
Whether it’s Google or any other search engines, the platform’s capacity to be highly visible and be a trustworthy source of traffic will always be the primary factor that will work in your favour.
2. Search engine optimisation (SEO) helps in the establishment of trust and credibility.
The objective of any skilled SEO is to provide a solid foundation for a beautiful website, providing a clean, effective user experience and making it readily discoverable in search results. However, the success of this endeavour may also hinge on the trust and credibility that the brand and its digital assets have built in the marketplace.
Several factors go towards building authority in the eyes of search engines such as Google. Beyond the causes indicated above, authority is accumulated through time as a consequence of circumstances such as those listed below:
- Links that occur naturally.
- Positive user behaviour is encouraged.
- Signals generated via machine learning.
- On-page components and content have been optimised.
Building that authority will have a greater impact on a brand than most, if not all, other forms of digital optimisation combined. As is true in real life, however, it is hard to establish confidence and credibility quickly in the virtual world. Authority is gained and acquired over time.
Establishing a brand as an authority requires time, work, and dedication. It is still dependent on providing consumers with a valuable, high-quality product or service that enables them to place their faith in the brand.
3. Search engine optimisation is the most effective method of understanding consumer voice.
SEO provides us with information on what consumers want and need—from identifying global market trends to knowing consumer intent in microscopic detail.
You can decipher user meaning and behaviour from SEO data and formats, whether they are spoken or written, since they are unambiguous.
It does this in several ways, including:
- Information about a search query
- SERP (search engine results page) analysis
- Analytics data and artificial intelligence insights
4. As a result of good SEO, users will have a more pleasant experience.
The user experience has moved to the top of every marketer’s priorities list and it will continue to rise up in terms of importance. Everyone strives for higher organic search ranks and more exposure. Few, on the other hand, are aware that offering the greatest possible user experience is a vital component of achieving success in this department.
Google has mastered the art of interpreting a positive or negative user experience, and a pleasant user experience has emerged as a critical component of a website’s overall SEO success.
As part of their long-time commitment to user experience, Google’s Page Experience Update is something that marketers across all sectors will be required to adhere to in the future.
In terms of how to generate a positive user experience, Google’s evolution into more of an answer engine, offering the sought-after information promptly on the search engine results pages (SERPs), is a great case in point.
The objective is to present customers with the information they are seeking in fewer clicks—more quickly and more easily than they are already used to. Quality SEO combines a great user experience, which may be used to work for the benefit of a company’s brand.
5. Increased engagement, traffic, and conversions are all a result of local SEO.
Because of the advent and rising dominance of mobile traffic, local search has emerged as a vital component of the success of small and medium-sized businesses.
This kind of search engine optimisation tries to optimise your digital assets for a particular geographic area, allowing local customers to discover you more quickly and simply, bringing them one step closer to completing a purchase.
Local optimisation is critical when it comes to ensuring that a brand’s message is successful on a local level. This means focusing on specific neighbourhoods, towns, cities, regions, and even states.
SEO professionals do this by optimising the company’s website and its content, which may include local citations and backlinks as well as localised listings that are relevant to the geography and business sector in which the brand operates.
Start this by improving a brand’s knowledge graph panel, its Google My Business page, and its social media profiles to promote contact with customers in the local market.
6. Search engine optimisation has an impact on the buying cycle.
Research is becoming an increasingly important component of SEO, with real-time research becoming more integral.
Utilising search engine optimisation strategies to spread the word about great offers, ground-breaking goods/services, and the dependability of the items/services you provide clients will be a game-changer.
When done correctly, it will almost certainly have a favourable influence on the purchasing cycle.
The presence of brands in the places where customers need them is essential to building a meaningful connection with them. Local SEO increases that exposure and allows prospective consumers to discover the answers they are looking for as well as the companies that are giving those answers.
7. Search engine optimisation is always evolving, and best practices are being revised and modified regularly.
It is beneficial for a brand to have SEO methods executed on its website and throughout all of its digital assets. Nonetheless, if it is a short-term engagement (because of funding limits, for example), and the site is not re-evaluated constantly over time, it will reach a point when it will no longer be able to progress due to other constraints.
Because of the way the search world develops (essentially at the discretion of Google), it is necessary to keep an eye out for changes to remain ahead of the competition and, ideally, on Page 1 of Google results.
Becoming proactive and keeping an eye out for major algorithm adjustments will always be advantageous to the organisations that adopt this strategy.
8. Gaining an understanding of SEO can assist you in understanding the Web’s environment.
When dealing with the constantly changing environment that is the World Wide Web, it may be tough to keep up, particularly when the changes occur in real-time.
However, keeping on top of SEO means staying on top of the key developments that are going place in the world of search.
The ability to understand the online environment, including the strategies used by other local companies, similar firms, and rivals, will always be advantageous for the interested businesses.
9. SEO is a very inexpensive and extremely cost-effective marketing strategy.
Yes, it is an additional expense. But that’s what the finest things do, right?
When you look at the big picture, search engine optimisation (SEO) is a very inexpensive marketing strategy that will almost surely result in a large increase in the brand’s value and bottomline.
Rather than being a marketing expense, this is a genuine investment in the company’s growth.
A well-implemented SEO strategy will continue to be beneficial for many years to come. Moreover, as is true of most things in life, the more attention (and investment) you give it, the better it will become.
10. Search engine optimisation affects public relations.
SEO contributes to the development of long-term equity for your business. A strong rating and a desirable placement can serve to raise the profile of your company.
People look for news and related stuff on the Internet and having an effective SEO and public relations plan ensures that your business is consistently seen.
Providing a positive user experience on your website increases the likelihood that your words will be well-received and that your goods or services will be purchased.
SEO is no longer a stand-alone channel and combining it with content and public relations (PR) helps to increase brand reach and recognition, among other things.
11. It’s a long-term business plan.
In many cases, search engine optimisation may (and should) have a significant influence within the first year after the action is done, and many of those actions will have an impact that lasts for many years or more.
Yes, as the market evolves, it is critical to maintaining a close watch on the trends and changes that take place in the marketplace.
However, even a site that has not adopted a slew of intensive SEO suggestions would benefit from the implementation of fundamental SEO best practices on a legitimate website that provides a satisfactory user experience.
12. It can be quantified.
SEO is a quantitative process.
While SEO may not provide the same easy-to-calculate return on investment as sponsored search, you can monitor and analyse practically anything with the right tracking and analytics tools.
Since there is no definitive way for grasping the link between all actions, trying to connect the dots on the backend creates a substantial issue.
Nonetheless, it is important to grasp how certain activities are expected to affect performance and development, and ideally, they should do so in the right way. Any competent SEO will strive for such enhancements, so connecting the connections should not be a difficult task to do.
When it comes to digital performance, companies want to know and understand where they’ve been, where they are, and where they’re going. This is especially true when it comes to SEO and when they have a person or company being paid to execute their strategy on their behalf.
13. The use of search engine optimisation (SEO) opens the door to new possibilities.
High-quality SEO will constantly find a way of uncovering opportunities for companies, allowing them to not just be found but to shine as well.
Offering great SEO to companies entails immersing an SEO team in everything that is associated with that brand’s personality. The more the team understands a brand, the better the changes that can be done to make the website thrive in the face of competition.
New opportunities with SEO nowadays may manifest themselves in a variety of ways, ranging from presenting content, digital, and social opportunities to assisting with sales, product, and customer support initiatives, and whatnot.
14. With zero-click results, you’re not going to win the click if you’re not on the first page of Google search results.
Google’s zero-click SERP, which displays the solution straight at the top of a Google search result, is turning SEO into a zero-sum game.
The user’s search intent is met without the need for them to interact with any of the actual search result links. And if you’re not on the first page of the results page, getting exposed to your target audience may become an uphill battle.
15. Search engine optimisation will always be around.
Consumers will want to purchase items and services online (more so these days) and companies will constantly seek the most cost-effective method to do this.
While the function of SEO may shift over time and techniques may shift as well, new opportunities are continually opening up via various access points such as voice, applications, wearables, and the Internet of Things (IoT).
It is predicted that the market value of next-generation search engines driven by deep neural networks and machine learning will skyrocket, rising from $14.9 billion in 2019 to $55.7 billion by 2025, according to research firm, Comserve.Inc.
Best Practices in Search Engine Optimisation
As a result of the large number of aspects to consider, the list of best practices might easily run into hundreds of pages. There are innumerable resources available on the Internet to assist you in getting started, but here are a few pointers to get the ball rolling:
- Make sure your website is user-friendly and straightforward to browse.
- Create original material that your target audience will find beneficial.
- Make use of keywords that your target audience is looking for in your website content.
- Title tags and meta descriptions for your website should be created.
- Distribute your information on social media networks and with industry influencers to get more exposure.
- Invest in tracking tools like Google Analytics and Google Search Console to assist you to keep track of your results.
- Check to see that your website is not riddled with technical faults.
A bad or non-existent SEO strategy has a direct impact on your bottom line, and as time goes on, the impact only becomes more apparent and detrimental. Similarly, if your website is the beating heart of your marketing campaign, a solid SEO strategy is the vein that delivers oxygen to the heart.
It may simply be one component of your overall strategy, but without it, no one will be able to discover your content or learn about your company.
If you aren’t engaging in search engine optimisation, you are ignoring the single most important chance for increasing website traffic, lead generation, and sale conversion online. This indicates that you are allowing traffic, leads, and purchases to pass between your fingers.
If you’ve decided to convert your business and transition into the online game, choosing a reliable web design agency like Digital Rescue is a good start. Our industry experts and deep expertise in web development will certainly help you establish a place in the vast world of the Web.