Technology develops rapidly, and web design trends are no exception. Design elements and website features that were once cutting-edge and unique may now appear dated, overused, and clichéd. The last thing you want when visitors arrive at your site is to lose conversion because it appears obsolete or breaks important web standards.

Thankfully, our 5-star rated web design agency stays up to date on all the most recent trends in website design to produce highly effective, user-friendly websites that work well and look amazing. 

User-friendly navigation, data security, and quick load times should be standard on your website. These characteristics of web design will never go out of style. By incorporating these top 20 web design trends, which are expected to be popular in 2023, you can maintain your site’s position as a leader in both design and search engine rankings.

  • Personalised Content

You may have visited a website, left for a few hours or days, and then returned to find that the information has changed. It’s no secret that most modern websites keep track of your browsing activity and location. 

However, advanced web agencies would urge their clients to show dynamic content depending on past user behaviour or information we already have about a user. Not generic content that you can apply to everyone. 

Conversion can be increased by creating personalised content for visitors returning to your website a second or third time.

You encounter this every time you use Google as a search engine. Melbourne residents seeking a nearby restaurant will see different results than residents of other cities.

  • Smart Content Loading

Many of us may be guilty of having resource-intensive websites, have a lot of graphical components, and have third-party integrations that might make our sites load slowly. Fortunately, there are numerous approaches to creating smart websites that just download the content you see and require.

The technologies of lazy loading and infinite scroll are not new. This is especially true when it comes to infinity scroll, which the most popular social networks have been utilising for years. Long (one) page websites are also popular with this strategy.

Every website should consider how employing one or two technology strategies can enable them to outperform or outrank its competitors. All website visitors might benefit from these features, which would boost your ranking and conversion rate in the long run.

  • Interactive 3D Content

The use of 3D features that viewers may interact with has increased as a result of developing online technology and web designers’ desire to stand out from the typical webpage. The outcomes can be magnificent.

  • Chatbots

Another feature that has gained popularity recently and will still be useful in 2023 is chatbots. We anticipate that users will increasingly use chatbots for routine customer service enquiries and the “personal shopping” experiences as artificial intelligence and machine learning continue to advance.

The chatbot can inform a customer about the upgrade, for instance, if they visit your website in search of phone support or to enquire about free phone upgrades. The customer may have a great experience, and the company will avoid the costs of providing live customer service.

  • Voice-Activated Interface

Instead of typing into Google to search for information, we now ask a query or make a demand via voice recognition. This indicates that web design is changing to keep up with the widespread use of voice chatbots and virtual assistants. Although most websites don’t have a voice-activated interface, this new development won’t go away anytime soon.

We may anticipate more websites incorporating voice search as a substitute for standard text search.

  • Parallax Scrolling

A common online effect used to give web page portions more life is parallax scrolling. It’s most frequently utilised in full-width applications with imagery that provides depth to a page, such as images, videos, or textures. 

The scrolling behaviour gives the impression that the image is positioned behind the adjacent portions when the user scrolls past the image or video. The content is more interesting as a result of this subtle behaviour.

  • CSS Grid Layout

In 2023, modern website designers will favour an asymmetrical design. The full power of print layout may now be applied to the web using CSS Grid Layout. A 2D grid layout technique called Grid Layout is used with cascading style sheets. Website designers may create layouts for complex responsive web designs using grids. Sites also look cleaner as a result.

  • Thumb-Friendly Navigation

It is no longer sufficient to use responsive design alone. No matter the device’s size, your website should be functional and easy to use! However, the goal of web design in 2023 will still be to create thumb-friendly websites on mobile devices.

What does “thumb-friendly” actually mean?

We’re talking about how we utilise our phones. Look at how you’re holding your phone if you’re reading this on one right now. Your thumb is doing all the effort because your fingers are likely curled around the rear of your phone (or a phone grip).

Most of us use our smartphones in this manner; therefore, thumb-friendly navigation is important. Your website will be much easier to use and have a much better user experience if the menu, navigation bar, and contact buttons are all placed in the centre of the screen, where your thumb can easily access them.

  • Dark Mode

Dark-mode web designs serve several purposes. Practically speaking, they aid in lowering eye strain, a problem for many as we spend more and more time staring at screens. In terms of aesthetics, dark mode gives your website an effortlessly sleek appearance while enabling you to highlight other design aspects by simply darkening the items around them.

  • Interactivity

A fantastic method to add value to visitors, encourage interaction with your website, and discover more about them is by including interactive features.

If you were a realtor, you might have upgraded your website to include a mortgage calculator. Based on the information entered into your calculator, you are providing value to your visitors while also getting to know them better.

Interactive marketing examples include:

  • Calculators
  • Polls and surveys
  • Assessments


  • Virtual Reality (VR)

In the upcoming years, there will be an increase in virtual reality experiences on websites. Consider websites like Airbnb that allow you to view a rental property before making a reservation. Or the capability of the IKEA furniture website to display how a sofa might seem in your space.

A website’s use of virtual reality (VR) can be a powerful tool for providing visitors with relevant, useful content that aids in their decision-making.

  • Data Visualisation

It can be difficult to convey information interestingly. However, the effort is worthwhile because using data visualisation capitalises on the fact that people are visual beings while still getting your point across. Data visualisation develops visuals from your data that pique the reader’s interest and encourage them to discover more about your company. Graphs and infographics are the most widely used methods for illustrating data.

  • Full-Height Homepage

Making your homepage hero section full-height can help you focus readers’ attention and provide distraction-free messaging, similar to a large billboard.

Consider full-screen hero sections as a chance to convey a compelling story. Just be aware that depending on the size of the browser, it will crop images differently. Use an image that will complement the design appropriately.

  • Gradients

The long-lasting trend of gradients has progressed from subdued colour overlays to striking backgrounds.

You can utilise gradients to give an artwork depth, create a visually compelling background, or discreetly add texture. It’s being employed in larger, bolder typography more frequently.

This trend is persistent. We look forward to seeing where its application on websites develops over time.

  • Frosted Glass Effects

Thanks to recent advancements in web technology, you may easily implement the frosted-glass effect on websites. The frosted glass overlay helps bring colour to a space while enabling words or objects to appear over the image and stay visible, thanks to the elements behind it appearing fuzzy.

The result has become a common tool in a designer’s toolbox and is frequently utilised as a background instead of gradients.

  •  White Space

Giving content space to breathe through white space is more important than trying to fit as much information as possible on the screen. Visitors to your website will have a more tranquil experience, and the text will stand out more clearly and be easier to read.

The space we use between pieces is simply referred to as “white space.” As long as the space is empty, it doesn’t have to be white. It also goes by the name “negative space” for this reason.

  •  Full-Page Headers

In 2023, full-page headers are anticipated to be common in web design. A typical strategy is employing attractive graphics to the right of the header and critical information or call-to-action buttons to the left. This is because visitors frequently focus their attention on the top-left corner of your website.

  •  Custom Illustrations

Custom visuals have taken the place of stock photos. Images help in bringing your company’s brand to life. Custom images are anticipated to take the lead, while generic stock images go by the wayside.

  • Art Deco

The aesthetics of website design in 2023 are expected to be dominated by Art Deco. Symmetrical and geometric shapes play a significant role in Art Deco. This design is frequently patterned, ornamental, and decorative. Geometric shapes can lessen visual tension.

  • Text-Only Hero Images

Newspapers always place their most captivating, crucial content “above the fold” to boost sales. This is referred to as the “hero section” on websites and is located at the top of a page. The removal of the standard background image in the hero section and its replacement with attention-grabbing typography is a modern trend to grab internet users’ attention who are overwhelmed with various websites daily. It might be possible to immediately capture a user’s attention using a bold, unique font.

Stay Updated with These Web Design Trends for 2023

Think about chatbots, virtual reality, voice-activated interfaces, and parallax scrolling when considering web design trends for 2023. Thanks to all of these features, your website will keep up to date in 2023. Your brand and revenue may benefit from redesigning your website. Our professional team can achieve your desired outcomes if you want a modern and user-friendly website.

Combining the web design expertise of Digital Rescue with a leading SEO strategy by TopRankings, it’s time to get the website you deserve. Book a free chemistry call today!