What part of travelling is the most exciting? Obviously, it’s the wonderful places in the world. Customers are drawn in by these great places’ beauty and presentation. If your travel agency only relies on word-of-mouth advertising, it won’t last very long. Customers today want to travel independently and explore every destination without the help of travel agencies. They desire to be in complete control.

Any travel agency could operate solely offline in the past. No travel agency can succeed without an online presence due to the advancement of cutting-edge trends and the steadily growing digital landscape.

There is no better way for travel agencies to connect with their global audience than through a travel website. No matter what, if you don’t have a professional website, you are way behind your competitors in the online world.

We at Digital Rescue, one of Melbourne’s leading travel website design agencies, will explain how having a travel website can impact your travel business in this post.

Why Do You Need a Travel Agency Website?

Customers and clients are the lifeblood of any business, and in some circumstances, that includes the website. One industry that needs a user-friendly website is the travel industry, but it’s critical to understand why you need to establish a website for your travel agency.

Every tourist consults the internet for information before deciding on their trip. Consider whether it is appropriate to run a well-designed, user-friendly website that provides potential customers with all the information they require.

The following are some of the major reasons why you need a website for your travel business:

Attract New Clients

A captivating website assists you in attracting the interest of potential customers once you are successful in making yourself visible online. Your website is what brings in the most customers.

Easy to Find and Book Tours

A quick and simple way to book a tour increases the website’s worth because it appeals to a wider range of people than just young people who are up on the newest trends.

Full-Service Delivery to Customers

Your website is visually appealing and can effectively introduce and provide all of your services to your customers. Therefore, you are responsible for providing the whole range of services you offer and all the requirements for every travel itinerary.

Personalised Brand Image

You have the opportunity to customise your brand and introduce yourself to the audience on a website in the way you prefer. You don’t advertise your services or other information that tourists might want to know on different websites or social media. You have a whole portal dedicated to your business’s products and services.

Boosts Credibility

Today, practically every business wants to be present on the internet. Your business gains credibility thanks to its online presence.

The online presence of your travel business is represented through your website. Your visitors will be able to save time and effort thanks to it. Having a website can also build your customer’s trust in your services, which can help you get ahead of your competitors.   

24/7 Accessibility

The availability of a website 24/7 is a major benefit because it has replaced the conventional method of making travel arrangements by going in person to an office. You may now provide your customers with any information they require anytime.

Showcase Customer Feedback or Reviews

Customer feedback unquestionably improves the service and the website; also, you will benefit from being able to improve your business as a result. A website that receives more feedback will be more user-friendly and retain more customers.

Great Way to Advertise New Offers

A website is a fantastic resource for finding out about new travel destinations and new offers from various travel agencies. You can freely, effectively, and strategically advertise your agency through the website while making special offers.

Basic “Must-have” Pages for Your Travel Website

Keep in mind that the main purpose of your website is to provide visitors with the information they need in a simple, understandable format. Therefore, double-check that it has all of the following sections when creating a travel website for your business:

  • Homepage
  • About Us
  • Tours/Services
  • FAQ
  • Contacts
  • Customer reviews
  • Blog/News

These basics alone, however, are insufficient. You must go further and provide your clients with extra information that will grab their attention as soon as they land on your website. On the homepage, sections like Limited Time Offers and Top Destinations can help.

Additionally, you might wish to set up other web forms for capturing leads, such as subscription forms, contact forms, and forms for downloading presentations and brochures.

Top Features That Will Set Your Travel Website Apart from Your Competitors

Our goal at Digital Rescue is to help businesses become the best of today and tomorrow. The top features that we advise incorporating into your development strategy while thinking about how to create a travel website are listed below. Let’s look at some strategies for building a successful travel website now and in the future.

Simple and Easy to Use Search Filters

Search is a key factor in decision-making regarding travel. A searcher will find a suitable alternative more quickly and easily on your website as additional filtering options become available.


The ability to filter results based on star rating, price range, booking policy, location, payment method, amenities, and other factors should be available when a user visits your website and chooses a hotel or other services you offer. To make online booking enjoyable and humanised, remember to incorporate these requirements when building your travel website.

Predictive Search Feature

A straightforward drop-down box for predictive search appears as soon as a user begins typing the name of a location or airport. Users of the website can avoid having to sift through a never-ending list of pointless options with its assistance. They locate the needed item swiftly. This functionality would be extremely useful to mobile users of a travel website.

Photos That Conveys a Message

Social media platforms like Instagram and Pinterest, which feature a lot of visual content, are well-liked for a reason. People enjoy looking at attractive images. They motivate and help a travel blog deliver a more focused message. Combined with compelling copy and tempting offers, visual material will entice users to your travel website.

High-quality images are a great way for home-sharing services to increase the credibility of their business. At the same time, the audience is won over by the vivid, interesting, and keyword-rich copy that perfectly complements the design of your website. With carefully designed material and professional advice, you can draw a regular stream of new customers to your online travel agency or booking service.

Customer Review

If travellers are going to sleep on someone else’s couch, they should learn as much as they can about their host. Whether a home-sharing business or a travel agency, testimonials usually helps increase trust in your business.

Favourite List Option

Your clients likely have a list of their favourite hotels or frequent destinations. The favourites list becomes a fundamental tool in this scenario. Users can save time and avoid starting their searches from scratch with its assistance. They can locate any verified airfare, hotel, or vacation package in a flash.

Clear Pricing Display

Users want to clearly distinguish between identical packages when comparing them and how such differences affect the cost. Displaying unclear or out-of-date rates, extra fees, or taxes is a surefire way to turn away potential clients.

Clear Call-to-action

A call-to-action (CTA) is a special button or link that instructs site users to purchase or place an order at the appropriate time. The most widely used CTAs for travel websites are Check Availability, Book Now, and Reserve. A clear CTA enhances the likelihood that a website visitor will convert into a paid customer.

Customer Care Initiatives

Customer care refers to any type of assistance that individuals may require during their customer experience. The smooth and effortless experience of the customer is its primary goal. Creating a website for booking travel may not be restricted to a simple FAQ page and support section. Customer care is about giving users what they need when they need it.

Travel Blogs

Indulging in adventures is encouraged by travel blogs. If you are serious about developing your travel website, you have no right to disregard it as a feature.

Listicles and educational content are the two sorts of articles that perform best in terms of content. Many people post articles like “3 things to consider before going to…” or “5 places to visit in Australia this spring…” Just be sure the things you list are original and not anything other travel bloggers have already discussed. Your business will benefit from having a subject matter expert write a guest post for your blog and share their experience with visitors.

Why Trust Digital Rescue to Build Your Travel Website?

Here at Digital Rescue, we will help you attract, engage and convert potential clients for your travel business. Our relationship with our key travel clients is a two-step journey.

After delivering a solid base website design strategy and building a website that is mobile-friendly, SEO compliant, and has a high conversion rate, Digital Rescue will further advance our partnership with you by enabling the activation of an SEO and Google Ads Campaign. Our sister company TopRankings, which incidentally has more than 20 years of experience in digital marketing, is in charge of handling this with success. Again, we are confident that you will value a tested agency with diverse customer outcomes to highlight its expertise.

We know that many of your clients may want to see actual samples of your work or call former clients to decide on travel destinations or services. With this in mind, you can find instances of the greatness we could generate as a team by visiting our portfolio page. Contact us at 1300 912 950 to book a FREE chemistry call.