If you intend to launch an online store, you may have already encountered the numerous eCommerce systems on the market. Leading businesses worldwide use the leading and greatest eCommerce CMS platforms, including Shopify, Woocommerce, Magento, and Bigcommerce.

The results may leave you wondering about the best platform to employ when creating an e-commerce website. From hosted platforms like Shopify to self-hosted platforms like Magento or WooCommerce, choosing the perfect eCommerce platform for a business’ online store is challenging for many.

Our specialists at Digital Rescue, a leading web design agency in Melbourne that has built and supported e-commerce websites for many years, always advise adopting WooCommerce in the early stages of selling. Woocommerce is the best eCommerce platform for all types of businesses, thanks to its reliability and flexibility.

So, in this article, we’ll discuss what makes WooCommerce the perfect choice for your eCommerce CMS and how it can assist you with organising and selling your products online.

What is WooCommerce?

Let’s start by defining WooCommerce. WordPress has an e-commerce plugin called WooCommerce. With reasonable levels of customisation and several essential features like inventory and tax administration, secure payments, and shipping integration, it makes setting up and running an online business straightforward.

Why Use WooCommerce?

WooCommerce has many helpful features, including inventory management, order tracking, customer engagement, and more. WooCommerce is the platform that powers 99% of all WordPress stores, with over 27 million downloads.  It is simple to use for website beginners.

Because of WooCommerce’s integration, eCommerce websites benefit greatly from the most widely used and perhaps finest eCommerce CMS plugin for WordPress. Since it is open source, countless customisations are possible. You can rely on the active open-source community’s help if you use WordPress with WooCommerce.

How Does WooCommerce Help You Create An eCommerce Website In WordPress?

Any WordPress site can become a successful eCommerce platform thanks to a variety of capabilities provided by WooCommerce.

In order to demonstrate how you can use WordPress for eCommerce, we’ve broken down WooCommerce’s key features below.

Product Listing

The foundation of the WooCommerce experience is our products. You can establish a product listing on the site and add other details like descriptions, SKUs, prices, etc.

Additionally, the integration makes it simple to apply special deals, promotions, and other time-sensitive information on a user- or product-by-user basis.

Products might range from straightforward single-sale items to complex multi-variation items with several alternatives. WooCommerce, which supports various product types, may also be used to market digital downloads like movies, eBooks, and course bookings. Your options for marketing products are endless.

Ordering System

Of course, a dynamic ordering system is essential to any eCommerce platform. Fast order generation, including receipts, reference numbers, payments, and record-keeping, is possible with WooCommerce.

Applying billing and shipping information, as well as information on the payment’s status, how it was received, and purchase specifics, are easy with WooCommerce. Orders include the option to include notes and shipping statuses, which can be controlled by your team and also communicated to your customers via order update emails.

Refunds are a part of its functionality, which is simple and safe, like much of WooCommerce.

Customer Information System

Users of WooCommerce can benefit from accurate and extensive customer data. It covers email addresses, personal preferences, shipping and billing addresses, and, most significantly, marketing preferences.

Customers’ option to set up their in-store accounts is a supplement to this, making marketing and reordering regular purchases simpler.

A routine update by the Digital Rescue team also gives customers access to invoices for previous purchases, relieving some administrative burdens on internal accounts teams and reducing the number of customer requests for information that may be made easily and securely available online.

Reports and Analytics

WooCommerce’s advantages, however, extend beyond its clientele. Through in-depth reports and analytics, the platform enables eCommerce businesses to understand their performance better.
Businesses can monitor profitability, product popularity, regular customers, the proportion of repeat consumers, and other metrics using WooCommerce’s reports functionality.
Data is key in eCommerce. Therefore having the ability to quickly and easily obtain an impartial assessment of your business is valuable.
And even so, this is only the beginning. WooCommerce has a wide range of extensions that you may use to enhance reporting’s usefulness and detail further.

Why Choose WooCommerce for Your Online Store?

What makes WooCommerce superior to the other eCommerce CMS plugins available? In a nutshell, WooCommerce provides WordPress site owners with unmatched compatibility, flexibility, and usability.
But let’s dive a little deeper into WooCommerce’s benefits. Here are ten reasons for using WooCommerce in your online store.

It is Cost-Effective

WooCommerce should be your top choice if you’re planning to create an online store and are looking for an eCommerce platform that offers high-quality services at reasonable prices.
WooCommerce is one of the flexible and reliable eCommerce platforms that can assist you in creating a top-performing and highly responsive online store within your price range. It is a cost-effective e-commerce platform because of its cutting-edge functionality, plugins, and free themes. By building an eCommerce website using Woocommerce, even a small business may increase the audience visibility of its products.

Offers Storefront Customisation

Your website’s storefront is crucial in determining whether visitors will buy your products or leave without buying anything.

WordPress, one of the most widely used CMS platforms, powers WooCommerce. Additionally, it lets you modify the themes necessary to personalise your storefront. WordPress offers both free and paid themes that work with WooCommerce. 

Many businesses have benefited from WooCommerce’s assistance in building an e-commerce website that stands out from competing sites.

Provides Advance Built-in Features and Plugins

There are a lot of eCommerce platforms that offer the tools needed to create an e-commerce website. But Woocommerce is the most popular eCommerce platform because of its reliability and flexibility for all types of businesses. When your business starts to grow to its full potential, Woocommerce provides premium add-ons that you can use.


It has many integrated tools and cutting-edge plugins that can assist you in setting up, managing, and optimising online stores. WooCommerce offers more than just free plugins and functionality; its sophisticated paid plugins and extensions can help you manage a massive list of products in an online store.

SEO Friendly

A website’s placement in the search engine results page is greatly influenced by SEO. Getting your product and website listed in SERP is crucial to increase traffic to your online store’s products.

WordPress and WooCommerce together make it easier for businesses to rank their products. WordPress’s reputation as an SEO-friendly content management system (CMS) platform makes WooCommerce an SEO-friendly eCommerce platform by default.

Excellent for Marketing Your Products

  One of the crucial components of any business that aids in raising awareness and luring new customers is marketing. With the help of WooCommerce functionalities, you may market your store’s merchandise by holding various promotions to boost your sales revenue.

You may run coupon campaigns, create discount options, and advertise your products’ sales using WooCommerce features. In order to run a profitable business, WooCommerce ensures that its users don’t cut corners when it comes to selling their products. Even free shipping options can be made available through coupons to draw more customers to your online store. With its sophisticated feature, you may give your coupons an expiration date.

Unique Inventory Management System

A successful online store requires effective inventory management. It helps business owners determine and monitor stock levels.

The unique and popular inventory management system of WooCommerce enables you to keep track of stock levels and receive updated stock reports after refunds and purchases. You can receive notifications from WooCommerce inventory management when a product’s stock is running low or out. A product that is out of stock is automatically hidden from the store via its built-in management.

Using the WooCommerce and Product tabs on the dashboard, WooCommerce enables you to manage and control your inventory. You may get all the information about your stock via this tab. Refunds, orders, emails, and anything else that can help your online business succeed are managed by WooCommerce as well.

Powerful and Effective Analytics 

WooCommerce analytics offers a simple and intuitive user interface that enables all kinds of enterprises to identify the activity and information of their potential customers. Identifying the specifics of e-store visitors is crucial because every business wants to maintain a relationship with its customers. 

WooCommerce has established itself as a reasonably priced e-commerce platform with strong analytical reporting. It helps business owners understand how prospective customers interact with their store and its products.

The Most Stable eCommerce Platform

Every small and large business chooses WooCommerce as its first option when it comes to stability. Compared to other platforms, WooCommerce is one of the most stable with the fewest issues because of its comprehensive capabilities. Yes, there were some functional problems in the initial version. Still, WooCommerce is getting stronger with each update and demonstrating its stability for all kinds of screws.

Excellent Customer Support 

WordPress and WooCommerce are open-source platforms available to an extensive developer community. It is the most accessible e-commerce platform worldwide because of its customer support. You can instal and furnish your store with its assistance. You’ll get assistance from the WooCommerce customer and technical support staff in resolving any issues. 

Occasionally, you could get stuck setting up the payment gateway or managing your inventory. You don’t need to worry because WooCommerce offers video tutorials and FAQs to assist users in resolving any store setup-related issues.

Why Hire Digital Rescue to Implement WooCommerce as Your eCommerce CMS?

Why bother hiring a specialised agency like Digital Rescue to connect and manage WooCommerce when it makes things so simple?

Implementing WooCommerce is simple, similar to creating a simple WordPress website. However, seeking the help of our WooCommerce specialists early on can make all the difference in terms of ensuring proper configuration and optimisation as well as long-term functionality.

As professionals, we can eliminate any potential issues before they arise. New WooCommerce users frequently try to pack too much in, and as a result, their implementation is ineffective, bloated, and frequently off-the-shelf.

During implementation, the inexperienced can occasionally overlook a few principles as well. We oversee the theme structure, security features, and elements that must be disabled for smooth execution.

Additional solutions, including designing for mobile first and choosing the correct host, are also provided.

Furthermore, since we work with TopRankings, the leading SEO agency in Melbourne, we can ensure effective eCommerce SEO practices to help your online store rank highly in SERPs. 

If you believe your business will profit from a new eCommerce platform, learn more about our WooCommerce development services. Contact us today to book your obligation-free chemistry call.