Having a well-designed professional website is critical to the success of your business. It can assist you in impressing potential clients, improving your brand recognition, and even making online sales. However, simply having an excellent website in 2022 will not suffice. Your business should also have a mobile-friendly website.
A mobile-friendly website is essential for having a successful business website. In today’s world, smartphone internet usage outnumbers desktop internet usage. Smartphones have exploded in popularity around the world. Furthermore, people now expect to be able to purchase from their favourite businesses using their smartphones.
You’re losing customers if you don’t make it easy for them to use your website on their mobile devices. As a result, it is critical to ensure that your business’s website is mobile-friendly.
As more consumers log in from various devices and phones, it is critical that your website can satisfy these new customer demands and that the customer journey can be accessible at any moment, from any device.
Your website must work properly on mobile devices, so if you haven’t already invested in making your website mobile-friendly, now is the time. Here are a few explanations of why your mobile presence is essential to your business:
- Sites that are mobile-friendly rank better in search results.
- Mobile searches account for more than half of all Google.com searches.
- The majority of traffic for many advertisements comes from customers using their mobile phones.
- Visitors are five times more likely to abandon your site if it is not mobile-friendly.
Your business requires a mobile-friendly website because that is where web design is heading in the future. Desktops are becoming less popular, and with the rising use of smartphones, this is the next wave of connectivity in which you must partake.
Here are a few other reasons why mobile-friendly websites are important:
Mobile-friendly websites increase sales and conversions because of the ease of access that surrounds this website design. Knowing that a website is mobile-friendly enables visitors to interact and engage with your business across devices without being frustrated or inconvenienced. This improved accessibility is critical for long-term loyalty and customer retention. Thus it is essential to invest in it early on.
Credibility and Trust
Establishing credibility and trust is essential to the process, whether you are attempting to attract new demographics or keep existing customers. Customers must be able to reach your brand anytime and be sure that your business is dependable, credible, and trustworthy. How can you truly stand out in a world when customers are bombarded with messages, discounts, and advertisements?
A mobile-friendly website is one of the most effective ways to achieve the level of trust you desire with your target customers. It shows new and existing customers that you are adaptable, flexible, and meet customer requests by evolving your product offerings to meet and surpass customer expectations. It offers a sense of authenticity and trust to the customer journey, making it seamless.
Cost-Effective Way to Boost Your SEO Efforts
The most compelling reason to have a mobile-friendly website is the potential to enhance overall sales and conversions. Providing users with a seamless mobile experience is critical in a hyper-competitive digital market. Because there is no need to maintain separate versions of the website for different devices, it can significantly increase overall revenue.
Consider the mobile user experience compared to the desktop user experience: what discrepancies in the customer journey may cause them to leave a mobile sale? And can they locate your site in the first place? Google’s algorithm prioritises mobile-friendly websites; therefore, having a mobile-friendly website is critical for maintaining a good SEO ranking.
Lastly, a mobile-friendly website is a solid investment that may yield actual results when implemented effectively. Whether you look at it long-term or short-term, mobile-friendly sites are obviously the future of web design, and brands that invest in these developments early on will experience the most success in the long run.
How Would You Know if Your Website Is Mobile-Friendly?
Consider yourself a prospective customer and access your website on your phone. How quickly does your site load? How simple is it to locate what you’re looking for?
People who view your website on a mobile device expect immediate responses. They’ll want to learn about your business quickly and decide whether they’re interested. Their experience on your website will strongly influence their opinion of your business and the likelihood of becoming a customer.
When designing a mobile website, you should focus on simple, obvious navigation that connects users to what they’re looking for.
Let’s have a look at some of the factors that contribute to a great mobile website:
If the pages on a mobile website do not load within 3 seconds, nearly half of all visitors will abandon it. Reduce loading time (the amount of time it takes for a web page to appear on your screen) so that visitors may browse your website fast and easily.
People may struggle to find what they are looking for on a smaller screen. The more visitors who have to look for information or zoom in, the more likely they will become annoyed and leave. You may make it easier for visitors to find what they’re searching for by streamlining your site menu and attempting to keep everything accessible without requiring them to zoom in to read.
Quick and Easy Transaction
Visitors to your mobile website should be able to accomplish typical actions such as contacting you, searching for a product, or making a purchase quickly and easily. Reduce the number of steps required to complete a form or transaction.
How to Achieve a Mobile-Friendly Website for Your Business?
We live in a fast-paced society where constant technology improvements make all types of information readily available and accessible. People are continually eager for more information and services, regardless of their location or the sort of device they use, due to their demand for quick gratification.
Businesses must now provide their customers with a smooth mobile experience. A mobile-friendly website can improve brand image and sales. Here’s how to make your website mobile-friendly to satisfy both Google and your customers.
Utilise Responsive Website Design
A responsive website design is recognised to free up time for website developers. A responsive website design ensures that the web page acknowledges the screen orientation of the website visitor’s device and adjusts the layout and size of the information accordingly. A good, responsive design also helps to increase website traffic by making it easy to share with others.
Use High-Resolution Photos
To maximise the visitor’s experience, all the photos you add to your website must be of excellent resolution. A high-resolution photo ensures that the website does not appear pixelated or blurry when viewed on a high-definition screen. A pixelated photo can make a website appear unprofessional.
Ensure a Well-Developed Website
A poor website is never quickly suggested for any product or service. What good is a call-to-action button that is so small on a smartphone that it cannot be activated? It can affect conversion rates. You must guarantee that the website is well-developed so visitors can get the most out of it.
Make Your Main Page Simple
Once your site is mobile-friendly, you’ll want to tidy up the main page (and any subsequent pages) by deleting unnecessary material. For example, if you own a salon, the main page of your mobile site should include a simplified appointment form. Other information, such as services, rates, and gallery photographs, should be placed on other pages to avoid conflicting with the core form.
On a desktop website, multiple photographs, text, or forms on one page may be OK, but on a mobile device, too much content may prevent users from completing the main task. A simple main page should focus on the most critical call to action to convert users.
Don’t Complicate Your Navigation Menu
A complicated navigation menu with numerous pages and subpages is a disaster for the user because it makes it difficult to find what they are looking for. As a result, the navigation menu should be maintained short and basic to ensure that users can explore the website easily.
Improve Loading Speed
Smartphone users that browse a website using mobile data will have a slower internet connection. As a result, it is critical to guarantee that web pages load quickly even when internet availability is limited. It is recommended to do a page speed test and make the required changes to ensure that the website does not consume the user’s data plan and, as a result, loads swiftly on their smartphone.
Achieve a Mobile-Friendly Website for Your Business With Digital Rescue
As more consumers use their smartphones to make online transactions, having a mobile-friendly website for your business or brand is becoming increasingly vital. It can help you improve your brand’s reputation, increase sales, and even outperform your competitors.
While it is challenging to build a mobile-friendly website on your own, know that you can trust Digital Rescue is a reputable web design agency available to assist. We can optimise your site for mobile users while also helping you improve your brand’s image and reputation. Our web design agency in Melbourne would love to hear from you. Contact us at 1300 912 950 or fill out our online enquiry form today!