Running a construction company means you’re familiar with truckloads of tools and equipment. One that you should include in your expanding arsenal is a construction website. That is, if you want to give your business revenue a boost.
Clients these days visit websites to learn more about the construction company they’re intrigued about. With this in mind, ask yourself: Are your customers going to be impressed once they see your website? An excellent construction website can convince potential clients to hire you to handle their projects. Yes, your newly launched website will be essential to the success of your business.
A professional construction website can be an effective marketing tool, assisting you in establishing connections with potential customers and showcasing your best work.
Not sure how to build a website for your construction agency? We’ll help you get started.
Why Build a Construction Website?
Every company’s investments need to be worthwhile and productive. Will your business benefit from a construction website?
Nowadays, any company must establish a digital presence because it is essential to business expansion. More and more people are using the Internet and search engines to find the required products and services. And before booking anybody’s expertise, people will want to check reviews of various businesses.
The same may ring true for your clients. To see your professional accomplishments, work, and recommendations, they must be able to access a website designed for your construction business.
Whether you are a general contractor, subcontractor, supplier, or consultant, not having a website and online presence will only result in missed earning opportunities.
There are three main reasons why you should build a website for your construction company:
- Avenue to showcase your works and achievements
- Attract new clients
- Build industry credibility and authority
Tips for Building an Effective Construction Website
The first thing you need to understand is that when someone clicks on your website, they will expect to find specific information. They will leave the site if they have trouble finding what they’re looking for or if the page loads slowly.
We’ll tell you how to design a website that attracts clients.
Create a Company Profile
A well-written company profile will help you attract more clients, increase sales, and expand your company. Whether your company is a small one or a well-established name, developing a captivating company profile can be a key component of your digital marketing plan.
A well-crafted company profile will highlight your main advantages and how you might benefit potential clients. The history of your business, services, team size and location, and social media presence should be included as well. You will boost your chances of generating new leads and establishing confidence with potential clients by establishing a thorough and interesting company profile.
Simple and Easy Navigation
We recognise that you might want to fill your website with content to demonstrate your expertise to potential clients. However, before entering all the information, you should sit down and decide which items are vital. This is where you use the maxim, “less is more.”
Once you have all the necessary information, divide it into pages. You don’t want to clutter up your homepage by including everything there. Make sure that each page has a name that is easy to understand so users can find what they are looking for easily.
Create Quality Content
Everyone agrees that having a ton of content is beneficial, but quality content is now truly king as search engines become more sophisticated and consumers become pickier. Your construction website must feature high-quality content.
Calls to Action
Calls to action are the key to getting people to give you their information. It is proof that these strangers are curious about what they see and want to discover more. You may put calls-to-action buttons all across your website or on every page.
Sure, you want all your prospects to talk to the sales guys (or you), which is why “Contact Us” is the most typical call-to-action button we find on websites, but not everyone is ready to commit. Every prospect is at a distinct stage of enquiry since, as you are aware, clients are more likely to conduct their research before even engaging with a sales representative. Some people could require more education than others. It is crucial to create distinct call-to-action buttons for the various buying stages.
It goes without saying given the mobile search trend, but it must be included in the list since it still causes issues for some new construction websites.
Ensure that whoever visits your website can see it regardless of their browser or device. Your site needs to be accessible on all devices (if possible) to attract a considerable amount of visitors from all sources.
With that, make sure your website is mobile-friendly as you design it. The majority of Internet users access the web through their smartphones these days. Thus, your website should also be simple to use and see on a mobile device. This calls for adopting straightforward mobile design elements and efficient navigation.
Use High-Quality Images and Videos
With the appropriate media content, you can increase the likelihood of grabbing the audience’s attention while also putting out dynamic and engaging communication. Just ensure the images you use are high quality and pertinent to your business. Include videos on your website to give visitors a deeper look at your services.
Invest in Search Engine Optimisation (SEO)
One of the most crucial elements of an effective construction web design is search engine optimisation (SEO). By making your website SEO-friendly, you’ll increase the likelihood that it will show up at the top of online searches for terms related to your field.
Because there are many ways to optimise your website for SEO, be sure to speak with a reputable SEO agency.
Hire a Reputable Web Design Agency
It seems like everyone is a web designer in today’s world. While there are undoubtedly advantages to building your own construction website yourself, it may be challenging to determine what works for a construction website design. This is why it’s crucial to pick a qualified web design agency with years of expertise in the industry.
When choosing a qualified website designer, there are many things to consider. In the end, however, speaking with them is the best way to determine if they are the perfect fit for your web development project.
Essential Construction Website Pages
People look for solutions to their property development and improvement problems when they visit your website. You must be deliberate about the technical stuff you offer and the way you organise such information if you want to answer their concerns effectively.
On that note, the following pages are must-haves on a construction website:
Your homepage is the virtual entrance to your company and you typically have 15 seconds to persuade visitors that they are in the right place. The following questions should be swiftly addressed on your home page:
- Which services do you provide? Be succinct, precise, and clear with this. On your service page, you can include further information.
- Who are your target customers? Do you accept residential jobs or only work with estate developers?
- What makes you different from competitors?
- Why should they trust you? Include a few evaluations, recommendations, and/or company logos from clients you’ve worked with.
When creating content for your website, the simplest place to start is by considering the queries your clients are posing and responding to them. With that in mind, these are the inquiries for your services page must answer:
- What services do you offer? Don’t go overboard, but go into greater detail than what you presented on the home page. Don’t forget to avoid using industrial jargon and stick to plain, simple English.
- What problems do you solve?
- What’s your service area? Indicate all the areas you service. Customers will need to know if you are willing to go from the far corner to the opposite corner if you are in a metropolitan region.
Most companies squander space on their “About” page by detailing their history and providing too much information about their staff. The majority of clients aren’t concerned with that; instead, they want to know if you comprehend their needs or wants and if you have the expertise to offer a solution. On your About page, respond to those queries.
A highly efficient technique to demonstrate your authority as a construction expert is to provide frequent and relevant updates to a niche blog. Creating blog posts might be difficult for general contractors, but here’s a tip: Have team members brainstorm the top 10 questions they get from clients, write down their responses, and post each one as a blog post.
There should be very minimal text on this page. What you want it to have is as follows:
- Phone number
- Email address
- Physical location/showroom if you have one
- Map of your service area
- Links to your social media channels
- Business hours
- Contact form
Build the Best Construction Website with Us
Success in the construction sector these days requires more than field expertise. The fact is that you may also need an effective construction website to serve as a virtual business front. Go over this blog, so you can learn how you build a top-notch construction platform that will draw in new clients.
If you want to increase the likelihood that your website will be successful in generating leads, think about employing a specialist to assist you.
Digital Rescue is an expert and trusted construction website design agency that knows how to turn Google searches into a steady source of revenue. Together with our sister company, TopRankings, we can help improve your bottom line by way of a constant and consistent web presence.
Whether you need a complete redesign or just a few minor adjustments, our web design specialists can turn your vision for an effective construction website into reality. Contact us at 1300 912 950. Our Melbourne web design team would love to hear from you.